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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Data Management & Integration- Salesforce CRM Sync
  • 1. Data quality and deduplication
    • 2. Field mapping and sync behavior
      - Automation Data Handling
      • 1. Custom fields and segmentation logic
        • 2. Importing/exporting prospect data
          Lead Generation & Management- Forms & Landing Pages
          • 1. Form handlers and conversion tracking
            • 2. Landing page creation and optimization
              - Prospect Management
              • 1. Lifecycle management and nurturing
                • 2. Segmentation lists and dynamic lists
                  Account Engagement Fundamentals- Platform Overview & Terminology
                  • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    • 2. Lifecycle and engagement model
                      Administration & Governance- User Management
                      • 1. Roles, permissions, and access control
                        - System Configuration
                        • 1. Account Engagement settings and integrations
                          Reporting & Analytics- B2B Marketing Analytics
                          • 1. Dashboards and insights interpretation
                            - Engagement Metrics
                            • 1. Email performance tracking
                              • 2. Campaign reporting and ROI analysis
                                Marketing Automation- Scoring & Grading
                                • 1. Scoring models configuration
                                  • 2. Grading profiles and qualification rules
                                    - Engagement Studio
                                    • 1. Nurture campaign design
                                      • 2. Automation rules and drip programs

                                        >> MC-201復習範囲 <<

                                        MC-201受験体験、MC-201テストトレーニング

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                                        Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q95-Q100):

                                        質問 # 95
                                        A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
                                        * https://www.tenoxsoft.eom/products/A
                                        * haps://www.tenoxsoft.con-i/products/B
                                        * https://www.lenoxsoft.eom/pfodocts/C
                                        What is the recommended way for the user to accomplish this?

                                        正解:D

                                        解説:
                                        The recommended way for the user to accomplish this is to set the page action URL as https://www.lenoxsoft.com/products/B. This will create a wildcard page action that will match any URL that starts with https://www.lenoxsoft.com/products/B, including the three URLs mentioned. A wildcard page action allows you to apply the same completion action to multiple pages that share a common prefix. This way, the user can notify a specific user when a prospect visits any page under the products/B section of their website


                                        質問 # 96
                                        A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
                                        Which form field option should be enabled?

                                        正解:C

                                        解説:
                                        In Pardot (Salesforce Marketing Cloud Account Engagement), when setting up form fields, there is an option specifically designed to maintain the initial value of a field that a prospect enters, even if they submit different values in the same field on subsequent forms. This is critical for maintaining consistent data when the first submitted value is of primary importance, such as capturing the original source of a lead. This setting ensures that the field value doesn't update with each new submission, thus preserving the original data.


                                        質問 # 97
                                        A marketer has 4,000 total prospects in their account:
                                        * 3,000 of which are opted in
                                        * 500 of which are opted out
                                        * 500 of which are in the Recycle Bin
                                        What would be their Mailable Database usage?

                                        正解:D

                                        解説:
                                        Mailable Database usage is the number of prospects in an account that are opted in and can receive emails. It does not include prospects that are opted out, in the recycle bin, or have a hard bounce or do not email status. Therefore, the Mailable Database usage for the marketer with 4,000 total prospects, 3,000 of which are opted in, 500 of which are opted out, and 500 of which are in the recycle bin, is 3,000 (A). The other options (B, C, D) are incorrect because they either include prospects that are not mailable or exclude prospects that are mailable. Reference: Marketing Cloud Account Engagement - Salesforce.com


                                        質問 # 98
                                        If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

                                        正解:B

                                        解説:
                                        According to the Salesforce documentation, if Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field. A custom field is a field that is created by the user to store additional information that is not available in the standard fields. A custom field can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement or Salesforce, and it can be synced between the two platforms. A custom field can have the same name on different objects, such as Leads and Contacts, but it can have different values or settings. If Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field, as it is the primary source of the field name. Marketing Cloud Account Engagement does not pull the field name from the Contact field, as it is the secondary source of the field name. However, Marketing Cloud Account Engagement can pull the field value from either the Lead or the Contact field, depending on which object the prospect is associated with in Salesforce. For example, if Salesforce has a custom field called "Industry" on both Leads and Contacts, Marketing Cloud Account Engagement will pull the field name "Industry" from the Lead field, but it will pull the field value from either the Lead or the Contact field, depending on the prospect's record type in Salesforce. Reference: Salesforce documentation


                                        質問 # 99
                                        What HML merge field should be included in an email to allow prospects to manage their email preferences?

                                        正解:C

                                        解説:
                                        The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. Reference: 1: HML Merge Fields


                                        質問 # 100
                                        ......

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