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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Page actions - Lists: types, capabilities and creation - Automation rules: components and use cases - Scoring and grading: definition and management - Completion actions - Segmentation rules |
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NEW QUESTION # 284
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
Answer: D
Explanation:
The best way to achieve the goal of keeping email branding consistent and allowing Marketing Cloud Account Engagement users to select the email content when building out engagement studio programs, one-to-one emails, and autoresponders is to create and publish an email template. An email template is a reusable email layout that can be used for different types of emails in Marketing Cloud Account Engagement. An email template can contain text, HTML, images, variable tags, and dynamic content. An email template can be customized to match the branding and design of the company's website and other marketing materials. An email template can be published to make it available for use in Marketing Cloud Account Engagement1. Option B is not correct because an email template draft is a template that has not been published yet and cannot be used for emails until it is published. Option C is not correct because an operational email is a type of email that is sent to prospects regardless of their opt-in status and is used for important or transactional messages, such as invoices, receipts, or password resets. An operational email is not a reusable email layout and does not affect the branding consistency. Option D is not correct because a list email draft is an email that has not been sent yet and can be used only once. A list email draft is not a reusable email layout and does not affect the branding consistency.
NEW QUESTION # 285
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
Answer: C,D
Explanation:
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action
NEW QUESTION # 286
What would make the Salesforce connector become unverified?
Answer: C
Explanation:
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 287
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
Answer: B
Explanation:
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. Reference: Salesforce documentation
NEW QUESTION # 288
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
Answer: A,B
Explanation:
By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. Reference Marketing Cloud Account Engagement and Salesforce Sync Behavior
NEW QUESTION # 289
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