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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q79-Q84):

NEW QUESTION # 79
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Run an automation rule to assign based on the "Request a Demo" submission and State field.
D. Export the form submission report and import, assigning to the correct user upon import.

Answer: C

NEW QUESTION # 80
Which is true about Marketing Cloud Account Engagement API limits

A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
B. No limits at all
C. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
D. All editions have 10 000 API limit

Answer: A

NEW QUESTION # 81
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

Answer: A

NEW QUESTION # 82
Which are true about Engagement Program

A. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
C. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
D. A single rule step can evaluate up to five conditions
E. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Answer: A,B,C,D,E,F

NEW QUESTION # 83
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send highly targeted content first, followed by less targeted content
B. Send five emails exactly seven days apart, without any following steps
C. Send emails using dynamic content based on prospect account fields
D. Send the least targeted content first, followed by more targeted content

Answer: C

NEW QUESTION # 84
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