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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Automation and Journey Orchestration	- Automation Studio 1. Data extension automation processes 2. Automation workflows - Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps
Data Management and Integration	- Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships - Integration concepts 1. API integrations 2. Salesforce CRM integration
Email Marketing and Content Creation	- Email Studio capabilities 1. Content Builder assets and management 2. Email design and content building - Personalization and dynamic content 1. AMPscript basics 2. Dynamic content rules
Tracking, Reporting, and Optimization	- Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics - Optimization practices 1. Deliverability best practices 2. A/B testing concepts
Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q28-Q33):

NEW QUESTION # 28
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
B. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
C. Create a form handler to link to an existing form on the website.
D. Create a form handler and enable data kiosk entry mode.

Answer: D

NEW QUESTION # 29
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose 2 answers)

A. Does their company allow delegation of subdomains to third parties?
B. Are they able to modify their domain configuration's DNS entries?
C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D. Can they provide access for Marketing Cloud to update the DNS records?

Answer: A,B

Explanation:
When configuring a sending domain for SAP (Sender Authentication Package), you need to know:
If the company allows delegation of subdomains to a third party (Marketing Cloud).
Whether they can modify the DNS entries (important for setting up SPF, DKIM, and CNAME records).

NEW QUESTION # 30
What is true about page actions?

A. You cannot use auto responder emails with page actions.
B. You cannot set the prospect's source campaign with page actions.
C. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D. It is possible to use URL wildcard by adding * to the end of the URL.

Answer: A,C,D

NEW QUESTION # 31
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
D. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Answer: D

NEW QUESTION # 32
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily prospect activity emails by owner
B. Configure Users > Send Salesforce Engage report emails by team
C. Configure Users > Send starred prospect activity alerts by owner
D. Configure Users > Send daily visitor activity emails by state

Answer: D

NEW QUESTION # 33
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