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| Topic | Details |
|---|
| Topic 1 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
|
| Topic 2 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
|
| Topic 3 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
|
| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
|
| Topic 5 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
|
| Topic 6 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
|
| Topic 7 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):
NEW QUESTION # 243
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
- C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
- D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
Answer: C
NEW QUESTION # 244
Which one is Marketing Cloud Account Engagement Event Connector
- A. Eventbrite
- B. TheEvents
- C. Eventor
- D. EventMe
Answer: A
NEW QUESTION # 245
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- C. Automation rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- E. Automation Rule with blank critera and add action &
Answer: E
NEW QUESTION # 246
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft sending more than 100,000 emails a month
- B. LenoxSoft creating 20 new Engagement Programs
- C. LenoxSoft's database growing by 500,000 prospects
- D. LenoxSoft sending a quarterly emails to 100,000 prospects
Answer: A
NEW QUESTION # 247
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
- A. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
- B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
- C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
- D. All
Answer: C
NEW QUESTION # 248
......
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