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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q84-Q89):

NEW QUESTION # 84
"What record page layouts can the Send Engage Email button be added to?

A. Contract
B. Case
C. Opportunity
D. User

Answer: C

NEW QUESTION # 85
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in the first BU, then export the form and import it into each of the other two BUs.
B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
C. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
D. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Answer: A

NEW QUESTION # 86
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Marketing Cloud Account Engagement Admin changed each email address
B. User sync mapped email address
C. Table action updated users
D. Import and update users

Answer: B

NEW QUESTION # 87
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
B. The data hasn't been refreshed in 24 hours so the values haven't been updated.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The campaign is not a connected campaign so the data is not syncing.

Answer: D

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 88
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the assigned owner.
B. Set the sender of the email as the account owner.
C. Set the sender of the email as a custom CRM user.
D. Set the sender of the email as a specific user.

Answer: B

NEW QUESTION # 89
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