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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Field creation, mapping and management - Recycle bin functionality and data recovery - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce |
| Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Form creation, configuration and use cases - Performance metrics and optimization - Form handler setup and integration |
| Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program performance and optimization - Program logic, triggers and actions |
| Email Marketing | 20% | - Email deliverability and compliance - Email types, templates and capabilities - Email reporting and performance analysis - Email creation and sending process |
| Lead Management | 24% | - Static and dynamic lists creation and segmentation - Completion actions and page actions - Automation rules and segmentation rules - Lead lifecycle management |
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NEW QUESTION # 188
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as ' Do Not Email ' . What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
Answer: D
Explanation:
The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking.
References: List Email Report Metrics
NEW QUESTION # 189
What is a difference between a dynamic list and a static list?
Answer: A
Explanation:
Explanation
The difference between a dynamic list and a static list is that you cannot manually update list membership of a dynamic list but you can manually update list membership of a static list. A list is a collection of prospects that you can use to segment your audience, send emails, or perform other actions. A dynamic list is a list that automatically populates with prospects who match the criteria you set. A static list is a list that you manually populate with prospects or import from a file. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A static list is not updated automatically, so you can add or remove prospects from the list as you wish. You cannot manually update list membership of a dynamic list, because the list is controlled by the criteria. You can manually update list membership of a static list, because the list is controlled by you
NEW QUESTION # 190
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
Answer: B
Explanation:
Explanation
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. References:
[Salesforce documentation]
NEW QUESTION # 191
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
Answer: C
Explanation:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference: 3: [Landing Pages and Forms]
NEW QUESTION # 192
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
Answer: D
Explanation:
According to the Salesforce documentation, the advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales is: B) Implement a blended lead scoring and grading system. A lead scoring and grading system is a feature that allows users to measure and qualify the prospects based on their level of interest and fit for the business. A lead scoring and grading system can help users to prioritize and segment the prospects, and to pass the most qualified leads from marketing to sales. A lead scoring and grading system consists of two components: scoring and grading.
Scoring is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. Scoring can be done automatically by the default scoring model in Marketing Cloud Account Engagement, or manually by customizing the scoring rules. Grading is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. Grading can be done manually by creating profiles and matching them with the prospect's information. By implementing a blended lead scoring and grading system, the client can increase the quality of leads that are being passed from marketing to sales, as they can identify the prospects who have both a high score and a high grade, meaning that they are both interested and suitable for the business. Only passing on leads that are very active on the site no matter the company profile, automatically assigning all leads to sales reps in a round-robin system, or adding more landing pages and forms to the site to increase the number of conversion opportunities are not the best advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales, as they are either ineffective, inefficient, or irrelevant ways of qualifying and prioritizing the leads. References: Salesforce documentation
NEW QUESTION # 193
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