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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:105 minutes
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Administrator
Available Languages:German, Spanish, French, Japanese, English, Portuguese (Brazil)
Exam Price:200 USD
Exam Format:Multiple Select, Multiple Choice, Scenario-based Questions
Real Exam Qty:60–65 questions
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Recommended Training:Marketing Cloud Account Engagement Study Guide
Salesforce Trailhead Account Engagement Learning Path
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q156-Q161):

NEW QUESTION # 156
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

Answer: D


NEW QUESTION # 157
Select Assets that allow to Adjust prospects score

Answer: A,B,C


NEW QUESTION # 158
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Answer: A


NEW QUESTION # 159
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

Answer: B


NEW QUESTION # 160
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

Answer: C,D


NEW QUESTION # 161
......

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