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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Marketing Cloud Configuration	18%	- Manage sender profiles and deliverability settings - Configure lists and populations - Set up users, roles, and permissions - Implement data management and data extensions - Configure account settings and business units
Topic 2: Customer Journey Design	18%	- Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Apply personalization and dynamic content
Topic 3: Discovery and Design	18%	- Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Document current state and desired future state
Topic 4: Email Marketing	18%	- Create and optimize email content - Apply template and content block strategies - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement
Topic 5: Reporting and Analytics	14%	- Track engagement and conversion metrics - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance - Provide actionable insights and recommendations
Topic 6: Automation and Data Management	14%	- Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively - Implement SQL activities for data processing - Configure imports and exports

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Salesforce Certified Marketing Cloud Consultant 認定 Marketing-Cloud-Consultant 試験問題 (Q101-Q106):

質問 # 101
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
B. Upload data files to Marketing Cloud using SFTP instead of FTP
C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

正解：A

解説：
Explanation
SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security.
References:
https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&
https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management.htm&type

質問 # 102
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Share data extensions from the top-level BU.
B. Give users the Administrator Role so they can see all of the data.
C. Use the File Transfer Activity to import data into each BU.
D. Create a local copy of the product data in each BU.

正解：A

質問 # 103
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
C. Tokenized Sending should be combined with field-level data encryption for additional security.
D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

正解：A、D

解説：
* Tokenized Sending allows PII (such as email addresses) to stay external until send time; however, once pulled in via personalization strings, PII can still be displayed within emails.
* Since Tokenized Sending relies on live API calls to an external database during sends, Salesforce Marketing Cloud's normal service-level guarantees (e.g., send speed and reliability) no longer apply because they now depend on third-party system response times.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Tokenized Sending Overview
# "Tokenized Sending retrieves sensitive customer data at send time, reducing Marketing Cloud's data storage liability. However, if personalization strings reference retrieved fields, PII can still be displayed in the email." Source: Salesforce Help - Tokenized Sending Limitations
# "Marketing Cloud does not guarantee service levels for sends that rely on external Tokenized Sending lookups."
-

質問 # 104
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)

A. Marketing Cloud Administrator
B. Marketing Cloud Regional or Local Administrator
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Channel Manager

正解：A、D

解説：
Explanation

質問 # 105
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to the Web Analytics SFTP
B. Link to the Web Analytics Provider API
C. Link to the Marketing Cloud API
D. Link to Marketing Cloud data extensions

正解：D

質問 # 106
......

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