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| Section | Weight | Objectives |
|---|---|---|
| Data Model & Configuration | 20% | - Configure data ingestion methods (API, SDK, integrations) - Implement event data collection and tracking - Set up user profiles and visitor identification - Manage dataset settings and configurations - Configure business logic elements (Objects, Attributes, Catalog) |
| Campaigns & Experiences | 28% | - Create and manage in-app and mobile experiences - Set up A/B testing and multivariate testing - Use templates and creative assets - Implement campaign triggers and targeting rules - Configure personalization through decision logic - Build and configure web campaigns and experiences |
| Audience Management | 20% | - Build and manage segments and audiences - Configure rules-based and predictive audiences - Implement real-time audience segmentation - Create and use filters and audiences in campaigns - Use affinity and behavioral data for targeting |
| Product Overview | 7% | - Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products - Explain the core concepts and value of the platform - Identify use cases for Marketing Cloud Personalization |
| Administration & Governance | 12% | - Manage API access and integrations - Configure system settings and preferences - Manage user roles and permissions - Implement security and data privacy controls |
| Reporting & Analytics | 13% | - Interpret campaign performance reports - Configure conversion tracking - Use built-in dashboards and analytics tools - Analyze campaign effectiveness metrics |
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NEW QUESTION # 27
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
Answer: D
NEW QUESTION # 28
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
Answer: A
NEW QUESTION # 29
In the user interface what is the visual representation of the data about a single visitor including preference?
Answer: B
Explanation:
In the user interface of Interaction Studio, theUnified Customer Profile:
* Provides a detailed, real-time view of an individual visitor, including their preferences, behaviors, and interactions across all channels.
* This profile serves as a foundation for delivering personalized experiences.
References:
* Salesforce Interaction Studio Documentation - Unified Customer Profile
NEW QUESTION # 30
What is the best practice naming convention for attributes?
Answer: C
NEW QUESTION # 31
What three components are defined by the developer in the Sitemap?
Answer: A,C,E
Explanation:
Page Types:
* Defines the structure of website pages, enabling accurate mapping of data and personalization rules.
NEW QUESTION # 32
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