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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Use dynamic content and custom assets - Ensure consent and data privacy compliance - Create personalized experiences across channels |
| Topic 2: Evaluation and Strategy | 17% | - Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points |
| Topic 3: Reporting, Metrics and Analytics | 11% | - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards |
| Topic 4: Sales Emails and Alerts | 3% | - Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications |
| Topic 5: Automating Business Processes | 17% | - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs |
| Topic 6: Lead Management | 14% | - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models |
| Topic 7: Email Marketing | 10% | - Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards |
| Topic 8: Account Configuration | 20% | - Implement data management and compliance policies - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization - Configure account settings, security, and governance |
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NEW QUESTION # 120
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
Answer: A,C,D
NEW QUESTION # 121
Is it possible to split Dynamic Lists into more than two Static Lists?
Answer: B
NEW QUESTION # 122
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
Answer: C
NEW QUESTION # 123
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
Answer: B
NEW QUESTION # 124
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
Answer: C
NEW QUESTION # 125
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