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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commercialization & Implementation | 10% | - Business model innovation - Scaling innovations - Intellectual property considerations - Go-to-market strategies for innovations |
| Topic 2: Innovation Culture & Leadership | 15% | - Change management for innovation - Managing innovation teams - Building innovative culture - Fostering creativity and psychological safety - Leadership roles in innovation |
| Topic 3: Innovation Foundations & Fundamentals | 15% | - Innovation lifecycle and stages - Innovation ecosystem components - Innovation drivers and barriers - Definition and types of innovation |
| Topic 4: Innovation Processes & Methods | 20% | - Agile innovation practices - Design thinking methodology - Stage-gate and gated innovation processes - Lean startup approach - Open innovation and co-creation |
| Topic 5: Innovation Strategy & Planning | 20% | - Innovation portfolio strategy - Aligning innovation with business objectives - Strategic innovation frameworks - Competitive analysis for innovation - Innovation vision and roadmap development |
| Topic 6: Innovation Metrics & Measurement | 10% | - Innovation pipeline metrics - Innovation KPIs and scorecards - Measuring innovation effectiveness - ROI of innovation initiatives |
| Topic 7: Idea Management & Ideation | 10% | - Idea screening and evaluation - Idea funnel management - Idea generation techniques - crowdsourcing and collective intelligence |
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질문 # 95
The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.
Select one correct answer from the list
정답：B
질문 # 96
Many brainstorming sessions start with quiet time for individual brainwriting.
Select one correct answer from the list:
정답：B
설명：
GInI'sCInP Handbookdescribes brainwriting as a common brainstorming technique where participants begin with quiet, individual idea generation-writing down thoughts before group discussion. This method, often called "silent brainstorming," ensures diverse input, reduces groupthink, and builds a foundation for collective ideation. The question's phrasing-"quiet time for individual brainwriting"-explicitly points to this practice.
Option A, "problem review," is preparatory, not generative. Option C, "sketching," might occur but isn't the standard term. Option D, "reflection," is introspective, not idea-producing. Option B aligns with GInI's methodology, where brainwriting kickstarts creativity systematically. The original answer (B) is correct, supported by GInI's emphasis on structured, inclusive ideation techniques that maximize participation and output.
Reference:GInICInP Handbook, Section on Brainstorming Techniques.
질문 # 97
In the fourth step of the GInI Breakthrough Innovation Method-Synthesis & Capture-teams will generate as many new value models as makes sense for the situation. They can then use preliminary filtering to select the most promising models to move forward with.
Select one correct answer from the list:
정답：A
설명：
The CInP Handbook clarifies that in " Synthesis & Capture, " teams generate multiple concepts (not necessarily " value models " as the question states-likely a typo for " solution concepts " ) and apply " preliminary filtering " to identify the " most promising " ones for further development. GInI defines " promising " as having high potential for value creation, feasibility, and alignment with the context, not just technological appeal (A), competitive parity (B), or certainty (D). Option A prioritizes excitement over viability, which GInI avoids. Option B focuses on benchmarking, not innovation's goal of differentiation.
Option D, " most certain-to-be-approved, " is overly conservative, clashing with GInI's risk-tolerant Front End ethos. Option C reflects GInI's balanced approach-filtering for promise, not perfection-consistent with the original answer. Despite the question's " value models " error, the intent aligns with solution filtering, a critical step to refine ideas without prematurely narrowing scope, embodying GInI's iterative refinement process.
Reference: GInI CInP Handbook , Section on Breakthrough Innovation Method, Step 4: Synthesis & Capture.
질문 # 98
In the fifth step of the GInI Breakthrough Innovation Method - Incubation and Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.
정답：D
설명：
The correct answer is C. build a compelling business case for it. In the GInI Breakthrough Innovation Method, the Incubation and Selection step is focused on taking promising concepts and subjecting them to deeper evaluation, refinement, and validation. At this stage, teams do more than simply generate ideas. They gather additional information, perform analyses, and create enough structure around the concept to determine whether it is strategically sound, financially viable, and worthy of further investment.
This stage typically involves examining market attractiveness, customer value, feasibility, risk, alignment with business strategy, and potential returns. The purpose of this work is to convert an early concept into a more robust and defensible opportunity. A compelling business case becomes the outcome of that effort because leadership and stakeholders need clear evidence that the idea deserves continued support and resources.
The other options may relate to innovation communication or strategy development, but they do not reflect the core purpose of Incubation and Selection. This step is about disciplined evaluation and concept refinement so that the opportunity can be advanced on the basis of a strong and credible business case.
질문 # 99
A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.
정답：D
설명：
Market research is most commonly divided into quantitative and qualitative research. Quantitative research gathers numerical, measurable data that can be statistically analyzed, such as survey results, market size, frequency, preference ratings, usage rates, and segmentation data. Qualitative research explores meaning, motivation, behavior, perception, and context through interviews, observation, fieldwork, focus groups, and open-ended inquiry. The question asks for the broad classification of market research types, not a casual description of research style. Option A is therefore correct. Objective/subjective is not the standard market- research classification and can be misleading because qualitative research can still be rigorous. Analytical
/empirical is too academic and does not reflect the practical market-research split being tested. Hard/soft is informal and imprecise. In innovation work, both quantitative and qualitative research are important:
quantitative research helps measure patterns, while qualitative research helps uncover deeper needs, motivations, and insights that can feed the innovation process.
질문 # 100
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