Free PDF Quiz Salesforce First-grade MCAE-Con-201 - Test Salesforce Certified Marketing Cloud Account Engagement Consultant Prep

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Topic 2: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 3: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 4: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 5: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q128-Q133):

NEW QUESTION # 128
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Answer: A

NEW QUESTION # 129
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of prospects, form submission and email open rate reports month over month
B. Monitor no of visitors, social post enagements and natural search reports month over month
C. Monitor no of visitors, form conversion and email click-through rate reports month over month
D. Monitor no of prospects, social post enagements and paid search reports month over month

Answer: B

NEW QUESTION # 130
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: C

NEW QUESTION # 131
How many Social Posting Connectors is it possible to create

A. One each type
B. You can create as many Social Posting connectors as you want
C. Many but only one type
D. You can't use any Social Posting connector

Answer: B

NEW QUESTION # 132
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each dashboard will have an option to filter by business unit.
B. Each business unit can only have one associated B2B Marketing Analytics app.
C. There is an option to create a unique app for each business unit or one joined app for all business units.
D. The app will create unique datasets for each business unit.

Answer: B

NEW QUESTION # 133
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