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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 7% | - Leverage Salesforce reporting features - Reports, dashboards, and analytics for education |
| Topic 2: Integration and Data Management | 16% | - Integration methods and tools - External systems and third-party apps - Data quality, deduplication, governance |
| Topic 3: Implementation Strategies and Best Practices | 18% | - Change management and adoption - Configuration vs customization - Project lifecycle: plan, gather requirements, design, build, test, deploy, optimize |
| Topic 4: Domain Expertise | 18% | - Education Cloud capabilities and use cases - Recruitment, admissions, student experience, advancement, alumni relations - Education industry processes and needs |
| Topic 5: Solution Design | 19% | - Design scalable, maintainable solutions - Security, sharing, and access design - Account and contact models for education |
| Topic 6: Education Data Architecture (EDA) | 22% | - EDA data model, standard and custom objects - Data migration and integration considerations - Relationships, data integrity, extending EDA |
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NEW QUESTION # 129
A university's marketing department works on email campaigns for advancement. It wants to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality.
What should the consultant recommend to meet this requirement?
Answer: C
Explanation:
Campaign influence is a feature that the consultant can recommend to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality. Campaign influence allows the marketing department to track how multiple campaigns have influenced an Opportunity, and assign a percentage of credit to each campaign. Campaign influence also provides reports and dashboards that show the impact of campaigns on revenue and pipeline. Campaign member, parent campaigns, and campaign hierarchy are not features that can measure campaign effectiveness, return on investment, and Opportunity conversion. Reference:
https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/campaign-basics/campaign-basics-influence
NEW QUESTION # 130
The Executive Education department plans to use the Education Data Architecture (EDA) for prospective and current students. The system admin wants to map prospects and students' employers to the standard Account field in Salesforce.
Which action should the consultant recommend instead?
Answer: C
Explanation:
The action that the consultant should recommend instead of mapping prospects and students' employers to the standard Account field in Salesforce is A. Populate the employer Affiliation record in the Primary Business Organization field1. This is because EDA uses a different account model than the standard Salesforce account model, which allows for more flexibility and scalability in capturing the complex relationships and affiliations that exist in the education sector2.
In EDA, an Account can represent different types of entities, such as an individual person, a household, an educational institution, an organization, or a course offering. Each Account can have a record type that defines its attributes and behavior. EDA also provides two custom objects, Relationship and Affiliation, that allow for creating connections between Accounts and Contacts. A Relationship is a connection between two Contacts, such as a parent-child or a mentor-mentee relationship. An Affiliation is a connection between a Contact and an Account, such as a student's enrollment in a course offering, or an employee's association with an organization2.
By using the Affiliation object, the system admin can link prospects and students to their employers, which are represented by Accounts with the Organization record type. The system admin can also specify which Affiliation is the primary one for each Contact, by populating the Primary Business Organization field on the Contact record. This field is a lookup to the Affiliation object, and it allows for displaying the employer's name and other information on the Contact page layout. By using this approach, the system admin can avoid creating duplicate or unnecessary Accounts, and can leverage the EDA data model to capture the full network of prospects and students1.
B . Select Administrative as the Default Account Model in EDA Settings and C. Select Organization as the Default Account Model in EDA Settings are not valid actions for this scenario. The Default Account Model in EDA Settings is a setting that determines how EDA creates Accounts for new Contacts that are created in Salesforce. The Administrative Account Model creates one Account per Contact, and assigns the same name to both records. The Household Account Model creates one Account per household, and assigns a household name to the Account. The Organization Account Model creates one Account per organization, and assigns an organization name to the Account. However, these settings do not affect how EDA maps prospects and students' employers to the standard Account field in Salesforce, as they only apply to new Contacts and Accounts that are created in EDA3.
NEW QUESTION # 131
Where should the consultant go to configure Primary Affiliation fields on the Contact record in the Education Data Architecture (EDA)?
Answer: B
Explanation:
Affiliation Mappings are used to automatically create and populate the Primary Affiliation field on the Contact record based on the Account record type of the related Affiliation. For example, if a Contact has an Affiliation with an Account of record type "Academic Program", the Primary Affiliation field on the Contact record will be populated with that Account name. The consultant can go to Affiliation Mappings in EDA Settings to configure which Account record types should trigger this behavior and which fields should be used to store the Primary Affiliation. Reference:
Education Data Architecture Basics - Unit 3: Affiliations and Relationships EDA Documentation - Affiliation Mappings
NEW QUESTION # 132
A Recruitment department wants to centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp.
Which solution should the consultant recommend?
Answer: C
Explanation:
The consultant should recommend Admissions Connect as a solution to centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp for the Recruitment department. Admissions Connect is a product that allows users to manage the entire student recruitment and admissions lifecycle, from prospecting to enrollment. Admissions Connect can help the Recruitment department centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp by using features such as Campaigns, Applications, Application Reviews, or OmniStudio. The consultant can also leverage other tools such as Marketing Cloud or Social Studio to integrate Admissions Connect with social channels like WhatsApp. Slack, Student Success Bots, or Einstein Bots are not solutions that can centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp for the Recruitment department. Reference:
https://www.salesforce.org/products/admissions-connect/overview/
https://www.salesforce.org/wp-content/uploads/2021/06/Salesforce.org-Admissions-Connect-Tableau-Accelerator.pdf
NEW QUESTION # 133
A primary school has switched to remote learning and wants to track student well-being, technology needs, and various family situations needing attention.
Which Education Cloud solution meets this requirement?
Answer: A
Explanation:
Student Success Hub is a solution that enables schools to provide holistic support for students and families, especially in remote learning scenarios. It allows schools to create and track interventions, referrals, and services for students based on their needs and goals. It also provides dashboards and reports to monitor student progress and outcomes. Student Success Hub is built on top of the Education Data Architecture (EDA) and leverages the Program Management Module (PMM) and the Case Management Module (CMM) to deliver a comprehensive student support system. Reference:
Student Success Hub
Student Success Hub Implementation Guide
Student Success Hub Trailhead Module
NEW QUESTION # 134
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