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| Section | Objectives |
|---|---|
| Topic 1: Salesforce Data Model and Platform Capabilities | - Standard and custom objects - Reporting and analytics considerations - Relationships and schema design |
| Topic 2: Data Architecture and Design | - Handling large data volume and scalability considerations - Conceptual and logical data modeling - Data modeling best practices in Salesforce |
| Topic 3: Data Integration | - ETL vs ELT strategies - Integration patterns in Salesforce - API-based integration approaches |
| Topic 4: Data Management | - Data quality management - Master data management (MDM) concepts - Data governance principles |
| Topic 5: Data Migration | - Data cleansing and transformation - Data migration strategies and planning |
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NEW QUESTION # 276
What is a key cause of ownership data skew?
Answer: D
Explanation:
Ownership skew occurs when one user owns a large number of records, affecting performance.
NEW QUESTION # 277
Universal Containers (UC) plans to implement consent management for its customers to be compliant with General Data Protection Regulation (GDPR). UC has the following requirements:
- UC uses Person Accounts and Contacts in Salesforce for its customers.
- Data Protection and Privacy is enabled in Salesforce.
- Consent should be maintained in both these objects.
- UC plans to verify the consent provided by customers before
contacting them through email or phone.
Which option should the data architect recommend to implement these requirements?
Answer: D
Explanation:
Using the Consent Management Feature to validate consent provided under the person Account and Contact that is provided by the customer (option C) is the best option to implement these requirements, as it allows UC to store and manage consent preferences for Person Accounts and Contacts using native Salesforce features and tools.
NEW QUESTION # 278
A customer needs a sales model that allows the following:
- Opportunities need to be assigned to sales people based on the zip
code.
- Each sales person can be assigned to multiple zip codes.
- Each zip code is assigned to a sales area definition. Sales is
aggregated by sales area for reporting.
What should a data architect recommend?
Answer: C
Explanation:
The best solution to assign opportunities based on zip code and sales area is to configure territory management feature to support opportunity assignment. Territory management is a feature that allows you to organize your sales team into territories based on criteria such as geography, industry, product line, or customer segment. You can assign accounts and opportunities to territories using assignment rules or manual sharing. You can also define forecast managers and roll up forecasts by territory. Assign opportunities using list views using zip code is not a good solution because it is inefficient and does not support reporting by sales area. Add custom fields in opportunities for zip code and use assignment rules is not a good solution because it requires creating additional fields and does not support reporting by sales area. Allow sales users to manually assign opportunity ownership based on zip code is not a good solution because it is prone to errors and does not support reporting by sales area.
NEW QUESTION # 279
A large insurance provider is looking to implement Salesforce. The following exist.
1. Multiple channel for lead acquisition
2. Duplication leads across channels
3. Poor customer experience and higher costs
On analysis, it found that there are duplicate leads that are resulting to mitigate the issues?
Answer: C,D,E
Explanation:
According to the Salesforce documentation, duplicate leads are leads that have the same or similar information as other leads in Salesforce. Duplicate leads can cause poor customer experience, higher costs, and inaccurate reporting. To mitigate the issues caused by duplicate leads, some of the recommended practices are:
Standardize lead information across all channels (option B). This means using consistent formats, values, and fields for capturing lead data from different sources, such as web forms, email campaigns, or third-party vendors. This can help reduce data quality issues and make it easier to identify and prevent duplicate leads.
Implement a third-party solution to clean and enrich lead data (option D). This means using an external service or tool that can validate, correct, update, and enhance lead data before or after importing it into Salesforce. This can help improve data quality and accuracy, and reduce duplicate leads.
Implement a de-duplication strategy to prevent duplicate leads (option E). This means using Salesforce features or custom solutions that can detect and block duplicate leads from being created or imported into Salesforce. For example, using Data.com Duplicate Management, which allows defining matching rules and duplicate rules for leads and other objects.
NEW QUESTION # 280
A large automobile manufacturer has decided to use Salesforce as its CRM. It needs to maintain the following dealer types in their CRM:
- Local dealers
- Regional distributor
- State distributor
- Service dealer
The attributes are different for each of the customer types. The CRM users should be allowed to enter only attributes related to the customer types. The processes and business rules for each of the customer types could be different.
How should the different dealers be maintained in Salesforce?
Answer: C
Explanation:
According to Trailhead, record types are a feature that allows administrators to create different business processes, page layouts, and picklist values for different types of records within an object. Record types can be used to maintain different dealer types in Salesforce by creating record types for each of the dealer types and assigning them appropriate attributes, processes, and rules. Option A is the correct answer because it suggests using Accounts for dealers, and creating record types for each of the dealer types.
NEW QUESTION # 281
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