Marketing-Cloud-Consultant Online Test - Marketing-Cloud-Consultant Zertifikatsfragen

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling and Management	21%	- Reporting, tracking and data views - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management
Topic 2: Messaging	11%	- Content personalization and dynamic content - Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design
Topic 3: Discovery and Architecture	16%	- Data and segmentation strategy design - Solution design and architecture planning - Requirements gathering and analysis - Long-term solution maintainability and scalability
Topic 4: Automation	20%	- Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations
Topic 5: Account Configuration	12%	- Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features
Topic 6: Integration	20%	- Data model support for personalized messaging - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting

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Salesforce Certified Marketing Cloud Consultant Marketing-Cloud-Consultant Prüfungsfragen mit Lösungen (Q161-Q166):

161. Frage
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run an Import Definition at 12 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the Journey.
C. Run a SQL Query at 12:30 a.m. to create a suppression list.
D. Create and enable a BLOCKOUT window In MobileConnect.

Antwort: D

Begründung:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered.References:https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5

162. Frage
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

A. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
B. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
D. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD

Antwort: C

163. Frage
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Link the data extensions in an Attribute Group.
C. Establish data relationships and create Data Filters for the marketer to modify.
D. Create SQL Query Activities for the marketer to modify.

Antwort: A

Begründung:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax.References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5

164. Frage
NTO has to import a file that will be different every time.
What method should be used?

A. Add and Update
B. Overwrite
C. Update
D. Add Only

Antwort: B

165. Frage
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. Salesforce Data Entry, SQL Query Activity, Task Activity
B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
C. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
D. API Event Entry, SQL Query Activity, Task Activity

Antwort: C

166. Frage
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