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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q174-Q179):

NEW QUESTION # 174
What is true about the Salesforce connector [Choose two answers]

A. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Answer: A,B

NEW QUESTION # 175
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. PI Enable explicit bot protecting using reCAPTCHA
B. Disable autoresponder emails on this form
C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D. Include "Not you?" link to allow visitors to reset the form

Answer: A,C,D

NEW QUESTION # 176
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Export all the data and assets from the existing tool
B. Salesforce Connector User has 'Read1 permission to the custom object
C. Install the Salesforce AppExchange Package and verify the Salesforce connector
D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Answer: A

NEW QUESTION # 177
If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law
B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

NEW QUESTION # 178
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
B. Cookies will always expire after 10 years
C. The code is generated from a Salesforce campaign
D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Answer: A,D

NEW QUESTION # 179
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