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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Mobile (SMS/Push)
Journey Orchestration
Interaction Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations
Distributed Marketing
Triggers
Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Stakeholder management - Change management
Social Studio
Ad Studio
Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - Data visualization - KPI selection
Cross-Channel Marketing Strategies and Tactics		- Channel selection - Multi-touch attribution - Campaign planning
Einstein for Marketing Cloud	22.5%

>> Latest Salesforce Advanced-Cross-Channel Questions <<

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q81-Q86):

NEW QUESTION # 81
28, Whit are the functionalities of ad studio. Select multiple.

A. myspace user match.
B. tiktok user match.Ez
C. linkedin user match.
D. facebook advanced match.
E. Iinkedin Company match.

Answer: C,D,E

NEW QUESTION # 82
What is the difference between an in-app message and an inbox message?

A. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
C. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
D. An inbox message only works on iOS, but in-app messages work on both iOS and Android

Answer: C

NEW QUESTION # 83
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. Salesforce trains eachcustomer's model using only thatcustomer's data.
B. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
C. EEFuses only commercial send data.Transactional sends are not considered in modeling.
D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

Answer: A,D,E

NEW QUESTION # 84
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe business unit where it was created will have access
B. Onlythe top level business unit will have access and permissions need be set here for sharing
C. Onlythe business unit(s) immediately below the top level account will have access
D. All business units will haveaccess

Answer: B

NEW QUESTION # 85
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: A

NEW QUESTION # 86
......

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