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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Triggers7%- SOAP and REST API triggers
- Event-driven automation
- Data extension and trigger management
Topic 2: Social Studio10%- Social media publishing and engagement
- Content management and moderation
- Social analytics and reporting
Topic 3: Journey Orchestration25%- Activities and decision splits
- Reporting and performance analysis
- Entry sources and audience evaluation
- Journey design and best practices
- Comparison between Datorama and Google Analytics
Topic 4: Ad Studio12%- Integration with advertising platforms
- Audience targeting and segmentation
- Campaign management and optimization
Topic 5: Interaction Studio8%- Integration with other Marketing Cloud modules
- Real-time interaction management
- Personalization and decisioning capabilities
Topic 6: Einstein for Marketing Cloud23%- Send Time Optimization
- Einstein Copy Insights
- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Einstein Engagement Scoring
Topic 7: Mobile (SMS/Push)13%- MobilePush tools and functionalities
- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q90-Q95):

NEW QUESTION # 90
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: B,C,E


NEW QUESTION # 91
What is the difference between an in-app message and an inbox message?

Answer: C


NEW QUESTION # 92
What does Priority in an in App message determine?

Answer: C


NEW QUESTION # 93
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

Answer: D

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.


NEW QUESTION # 94
What is the primary function of Einstein Copy Insights?

Answer: B


NEW QUESTION # 95
......

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