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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q145-Q150):

NEW QUESTION # 145
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Growth
B. Marketing Cloud Account Engagement Professional
C. Marketing Cloud Account Engagement Advanced
D. Marketing Cloud Account Engagement Plus
E. Marketing Cloud Account Engagement Standard
F. Marketing Cloud Account Engagement Ultimate

Answer: A,C,D

NEW QUESTION # 146
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
B. Create an engagement program to send educational content and notify sales if they engage.
C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D. Send the prospects a monthly newsletter with product demos or free trial offers.

Answer: A

NEW QUESTION # 147
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Create a custom dataset using only data from the fiscal year.
B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Develop a new lens that includes only data from the fiscal year.

Answer: B

NEW QUESTION # 148
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Set up a form handler
B. Maintain the current form
C. Replace with a Marketing Cloud Account Engagement form
D. Use another third-party form

Answer: C

NEW QUESTION # 149
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 150
......

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