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| Section | Weight | Objectives |
|---|
| Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Contact configuration and identity management - Data extensions, attribute groups and relationships
|
| Automation | 20% | - Scheduling and monitoring automations - Journey Builder design and implementation - Complex automation scenarios and best practices - Automation Studio activities and workflows
|
| Account Configuration | 12% | - Mobile Studio configuration and features - Sender authentication and deliverability management - User roles, permissions and security settings - Account hierarchy and business unit setup
|
| Integration | 20% | - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Integration with Salesforce CRM and external systems
|
| Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy
|
| Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis
|
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q15-Q20):
NEW QUESTION # 15
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: D
NEW QUESTION # 16
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
- B. Import the identified subscribers into a list when creating the send.
- C. Create an exclusion data extension populated with the identified subscribers.
- D. Create a suppression list populated with the identified subscribers.
Answer: A
Explanation:
Einstein Engagement Frequency analyzes subscriber engagement and determines optimal send frequencies.By querying the Einstein Engagement Frequency data extension, you can identify subscribers who have received emails within the past 14 days and exclude them from the current send, ensuring compliance with the desired frequency cap.CloudKettle Reference:
Salesforce Help:Einstein Engagement Frequency
NEW QUESTION # 17
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. data extension with opt in status
- C. WebCollect
- D. Send email activity which contains a link to subscription center
Answer: A,D
NEW QUESTION # 18
ABC Company is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups? (Choose two.)
- A. They can contain only one data extension.
- B. They link data extensions to other data extensions or contacts.
- C. They can be created by templates to accomplish certain tasks.
- D. They replicate the structure from the external system data into templates.
Answer: B,C
NEW QUESTION # 19
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Update query activities that reference the synchronized data extensions.
- B. Rename and delete sandbox synchronized data extensions before connecting.
- C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Answer: A
NEW QUESTION # 20
......
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