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| Section | Weight | Objectives |
|---|
| Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration
|
| Campaign Management | 25% | - Preference centers and forms - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns
|
| Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
| Reporting and Integrations | 10% | - Standard and custom reports - Troubleshooting common issues - API and third-party integrations
|
| Program Automation | 20% | - Program Canvas workflow design - Multi-wave and triggered messaging - Program testing and deployment
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q33-Q38):
NEW QUESTION # 33
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. In the SMS campaign message designer, you must enable link tracking for the campaign.
- D. You must purchase Premium tracking in order to support link tracking in Responsys.
- E. In the SMS campaign message designer, enable conversion tracking.
Answer: A,B,C,E
NEW QUESTION # 34
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Number
- B. Time stamp
- C. Memo text - unlimited number of characters
- D. Binary string
- E. Currency
- F. Medium text - up to 100 characters
Answer: A,B,C
NEW QUESTION # 35
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
- B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- C. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- D. Oracle must generate a public/private key pair for the client to establish the secure connection.
Answer: C,D
NEW QUESTION # 36
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Answer: C
NEW QUESTION # 37
Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)
- A. Check to make sure there are no forms referencing the column.
- B. Check to see whether the data column is being used by the customer for external analytics purposes.
- C. Ensure that there are no active campaigns referencing the column to be deleted.
- D. Ensure that there are no Connect jobs updating the column to be deleted.
Answer: B,C,D
NEW QUESTION # 38
......
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