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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Multichannel campaign orchestration 3. Scheduling and activation
Topic 2: Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Topic 3: Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure
Topic 4: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Topic 5: Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Program Designer usage 3. Journey optimization
Topic 6: Message Design and Content	- Email and template design 1. Content testing and validation 2. Template creation and management 3. Dynamic content and personalization
Topic 7: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q13-Q18):

NEW QUESTION # 13
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B. You should test all links manually.
C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Answer: D

NEW QUESTION # 14
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Answer: A

NEW QUESTION # 15
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <dynamicregion>
B. <br>
C. <td>
D. <div>

Answer: B,D

NEW QUESTION # 16
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
B. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
D. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

Answer: C

NEW QUESTION # 17
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
C. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
D. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
E. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".

Answer: C

NEW QUESTION # 18
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