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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:	Marketing-Cloud-Personalization
Available Languages:	English
Certificate Validity Period:	2 years
Real Exam Qty:	50
Exam Duration:	75 minutes
Passing Score:	70%
Exam Price:	USD 150
Exam Format:	Multiple-choice, Multiple-select
Related Certifications:	Salesforce Accredited Professional
Recommended Training:	Trailhead Academy Training
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:	Online proctored or onsite at authorized test centers
Pre Condition:	No prerequisites required
Official Syllabus URL:	https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q71-Q76):

NEW QUESTION # 71
Which three components of a server side campaign can be defined by a business user?

A. Experience rules
B. Promoted content
C. User attributes
D. Campaign rendering
E. Campaign responses

Answer: A,B,C

NEW QUESTION # 72
Which three components of a server side campaign can be defined by a business user?

A. Experience rules
B. Promoted content
C. User attributes
D. Campaign rendering
E. Campaign responses

Answer: A,B,C

Explanation:
In aserver-side campaignwithin Interaction Studio, business users can define:
* Promoted Content (Answer C):
* Content that should be prioritized or highlighted in recommendations or experiences.
* Experience Rules (Answer D):
* Rules governing the personalization logic, such as conditions for content display or user targeting.
* User Attributes (Answer E):
* Attributes that define user characteristics, enabling personalized interactions based on user profiles.
References:
* Salesforce Interaction Studio Documentation - Campaign Management

NEW QUESTION # 73
Which two options are valid use cases for a segment?
Choose 2 answers

A. Identifying users who viewed a YouTube advertising campaign
B. Identifying users who have purchased a certain value in a specified time period
C. Identifying users who abandoned a shopping cart today
D. Identifying users for activation within an integrated Demand Side Platform

Answer: A,B

NEW QUESTION # 74
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?

A. 30 Seconds
B. 30 milliseconds
C. 1 minutes
D. 1 second

Answer: B

NEW QUESTION # 75
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A. Use machine learning to serve product/ content recommendations in email sent by your ESP
B. Manually sync data from Interaction studio to service cloud
C. Leverage service cloud to inform IS in real-time
D. The agent uses a customized next best offer widget powered by the interaction studio connector

Answer: D

Explanation:
Interaction Studio integrates with Service Cloud to provide agents with aNext Best Offer widget. This widget leverages real-time behavioral data and machine learning to surface personalized offers.
Reference: Salesforce Interaction Studio and Service Cloud Integration Documentation.

NEW QUESTION # 76
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