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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Lead Management | 24% | - Completion actions - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Page actions - Scoring and grading: definition and management - Lists: types, capabilities and creation - Segmentation rules |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
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NEW QUESTION # 141
Completion Actions are retroactive.
Answer: B
Explanation:
Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect's Marketing Cloud Account Engagement score
NEW QUESTION # 142
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
Answer: A,B,D
Explanation:
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score
NEW QUESTION # 143
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
Answer: D
Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. Reference: Salesforce documentation
NEW QUESTION # 144
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
Answer: A
Explanation:
The automation tool that should be used to increase a prospect's score an additional five points every time a specific form is completed is completion action. A completion action is an automated task that is triggered by a certain element in Marketing Cloud Account Engagement, such as a form, a form handler, a custom redirect, a page action, or a file download17. A completion action can perform various actions, such as adjusting score, adding to list, assigning to user, sending autoresponder email, and so on18. A completion action can be added to a form in the fourth step of the form builder tool, and it can be customized to execute only on prospects who meet specific criteria19. A completion action is not retroactive and will only apply to prospects who complete the chosen action moving forward
NEW QUESTION # 145
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Answer: A,D,E
Explanation:
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.
NEW QUESTION # 146
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