Salesforce certification Marketing-Cloud-Account-Engagement-Consultant exam training programs

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Account Configuration20%- Set up Salesforce Connector and data synchronization
- Manage business units, user roles, and permissions
- Configure account settings, security, and governance
- Implement data management and compliance policies
Topic 2: Sales Emails and Alerts3%- Configure Salesforce Engage and sales notifications
- Enable sales and marketing alignment
Topic 3: Automating Business Processes17%- Optimize workflows and campaign logic
- Design and build automation rules, drip programs, and engagement programs
- Configure segmentation, dynamic content, and personalization
Topic 4: Evaluation and Strategy17%- Recommend solution architecture and implementation roadmap
- Assess existing systems and integration points
- Analyze customer requirements and business objectives
Topic 5: Email Marketing10%- Design compliant and effective email campaigns
- Manage templates, assets, and content libraries
- Apply email marketing best practices and deliverability standards
Topic 6: Reporting, Metrics and Analytics11%- Interpret campaign performance and engagement metrics
- Use B2B Marketing Analytics and Engagement History
- Design and configure reports and dashboards
Topic 7: Lead Management14%- Implement prospect lifecycle management strategies
- Develop lead scoring and grading models
- Design lead qualification, routing, and handoff processes
Topic 8: Personalizing the Prospect Experience8%- Use dynamic content and custom assets
- Create personalized experiences across channels
- Ensure consent and data privacy compliance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q205-Q210):

NEW QUESTION # 205
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Answer: D


NEW QUESTION # 206
If someone opt-out's do we need to delete this Prospect record?

Answer: A


NEW QUESTION # 207
How many Scoring Categories is it possible to create

Answer: A


NEW QUESTION # 208
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

Answer: D


NEW QUESTION # 209
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

Answer: B


NEW QUESTION # 210
......

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