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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q204-Q209):

NEW QUESTION # 204
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want
B. You can't use any Social Posting connector
C. One each type
D. Many but only one type

Answer: A

NEW QUESTION # 205
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B. Send the prospects a monthly newsletter with product demos or free trial offers.
C. Create an engagement program to send educational content and notify sales if they engage.
D. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Answer: D

NEW QUESTION # 206
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Change the email address to a valid email address
B. Clear the "Do Not Email" field on the prospect record
C. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
D. Update the "Opt Out" field on the prospect record

Answer: B

NEW QUESTION # 207
What is true about scoring? [Choose one answer]

A. Salesforce opportunities can influence a prospect's score.
B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
C. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D. It is not possible to reset a prospect's score to 0.

Answer: A

NEW QUESTION # 208
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
C. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

Answer: D

NEW QUESTION # 209
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