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NEW QUESTION # 64
A large retail company has asked a business analyst to investigate a problem with declining sales.
Which of the following techniques should the business analyst use to identify underlying causes of this problem?
Answer: C
Explanation:
To identify underlying causes, the analyst needs a technique that helps them explore what is happening in practice and uncover where breakdowns or inefficiencies might be occurring. The documentation describes scenario analysis as "telling the story of a task or transaction," and explains it is useful when analysing or redesigning processes because it helps staff and analysts work through the steps required, visualise them clearly, and understand what triggers the work and what actions must be completed to achieve a successful outcome.
In a retail setting, declining sales can result from failures or friction in key customer-facing scenarios (e.g., browsing, ordering, returns, stock availability, customer service escalation). By building and walking through scenarios end-to-end, the analyst can pinpoint where delays, handoffs, rework, unclear decision points, or system constraints occur-each of which can contribute to poorer customer outcomes and, ultimately, sales decline. Scenario work also creates a concrete basis for validating hypotheses with stakeholders and for identifying what evidence and data should be gathered next.
The other options are less directly "cause-finding" for the stated problem. A customer journey map focuses on experience and touchpoints (useful, but it may not expose operational root causes in enough detail). Use case diagrams define system interactions for requirements, not root cause diagnosis. A business activity model gives a conceptual "what activities exist" overview; it is valuable for gaps, but scenario analysis is the technique explicitly positioned to walk through transactions to reveal where problems arise.
NEW QUESTION # 65
Efua is planning to use Design Thinking to improve the m-store customer experience She has asked you to suggest good techniques to help with the different stages.
Looking at the list of techniques and stages below which THREE combinations SHOULD be of benefit to Efua?
Answer: A,B,C
Explanation:
Design Thinking is an approach for solving complex problems by focusing on human needs and desires. It involves five stages: empathise, define, ideate, prototype and test. Therefore, options B, D and E are correct answers, as they suggest good techniques to help with the different stages of Design Thinking. Empathise is the stage where the problem is explored from the perspective of the users and their emotions, motivations and pain points are understood. A good technique to help with this stage is Customer Journey Map, which is a visual representation of the steps and emotions that a user goes through when interacting with a product or service. It helps to identify the pain points and opportunities for improvement in the user experience. Create is the stage where the users are represented by creating personas, which are fictional characters that embody the characteristics, goals and needs of a typical user group. Personas help to empathise with the users and design solutions that suit their preferences and expectations. Define is the stage where the problem is clearly defined and articulated based on the insights gained from the empathise stage. A good technique to help with this stage is Current user needs or problems, which is a statement that summarises what the users need or want to achieve and what prevents them from doing so. It helps to focus on the core problem and set the direction for ideation. Option A is not a correct answer, as Prototype is not a stage of Design Thinking, but a technique that can be used in the Prototype stage. Prototype is the stage where the ideas are turned into tangible and testable prototypes that can be used to demonstrate and evaluate the solutions. A good technique to help with this stage is Scenario Analysis, which is a technique that explores how different scenarios or situations could affect the outcomes of the solutions. It helps to test the feasibility and desirability of the prototypes. Option C is not a correct answer, as Evaluate is not a stage of Design Thinking, but a technique that can be used in the Test stage. Test is the stage where the prototypes are tested with real users and feedback is collected and analysed to refine and improve the solutions. A good technique to help with this stage is Mind Mapping, which is a technique that organises and visualises information in a hierarchical and associative way. It helps to capture and structure feedback and identify patterns and insights.
NEW QUESTION # 66
During a project meeting, a key stakeholder with high interest and high power over the project proposes a new software feature that they would urgently like included in scope. This feature hasn't been discussed before.
What is the most appropriate action to take as the meeting facilitator?
Answer: B
Explanation:
The documentation defines a workshop/meeting as a facilitated session with a prepared agenda, where the facilitator elicits information and views, and where actions and decisions are recorded. In addition, stakeholders with high power and high interest are described as key players who require positive, active management, including frequent meetings and discussions about the direction the project is taking.
Given that context, the most appropriate response is to allow the stakeholder to explain the proposed feature and its potential impact, while capturing the details. This ensures the facilitator is actively managing a high power/high interest stakeholder (rather than shutting them down), and it also supports good governance by making sure the idea is captured clearly enough to be assessed properly later (e.g., as a change request or option).
Option A is better than ignoring the point entirely, but it risks appearing dismissive and could undermine engagement with a key stakeholder. Option B captures notes but fails to explore impact, which may be critical when the request is "urgent." Option D is inappropriate because it disregards input from a stakeholder who can significantly affect the project.
Therefore, C best balances facilitation discipline (capturing information and controlling the meeting) with effective stakeholder management for high influence stakeholders.
NEW QUESTION # 67
Bessant Co.manufactures and sells clothing. The company is every profitable and the IT director would like to invest some of these profits into improving the technical infrastructure of the company, which would help the organic growth of the company. However, the finance director would like to use the profits to acquire one of its competitors.
Shelly is the business analyst on this project and she recognises that the IT and finance director do not agree on the future direction of the business. Once prefers organic growth and the other, growth by acquisition.
What technique COULD Shelly use to improve her understating ot these two different perspectives?
Answer: A
Explanation:
Explanation
CATWOE is a technique that helps to understand different perspectives of a situation by analyzing six elements: Customers, Actors, Transformation process, Worldview, Owner, and Environmental constraints.
Shelly could use CATWOE to improve her understanding of the IT and finance director's views on the future direction of the business, by identifying who are the customers, actors, owners, and so on for each option (organic growth or acquisition), and how they differ. Option A is the correct answer.
References:
What Is The CATWOE Analysis And Why It Matters In Business - FourWeekMBA CATWOE Analysis: A Holistic Approach to Problem Solving - SlideModel
NEW QUESTION # 68
A company has decided to change one of its financial Key Performance indicators (KPIs). It has traditionally measured profit through its gross profit margin, however, it now wishes to measure It through it Return on Capital Employed (ROCE).
The following activities are on the consensus Business Activity Model (BAM) a) Take control action b) Monitor performance targets c) Define performance targets.
d) Define target customers
Which of these would the event 'amend KPI' affect?
Answer: B
Explanation:
The event 'amend KPI' would affect the activity 'define performance targets', as the company would need to change its current performance target of gross profit margin to ROCE. The other activities would not be directly affected by this event, as they are either related to monitoring or defining other aspects of the business. Therefore, option A is the correct answer.
Reference:
10 types of business events and their basic functions | Indeed.com UK
7 Types of Corporate Events [+ Virtual Event Ideas] - HubSpot Blog
NEW QUESTION # 69
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