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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q31-Q36):

NEW QUESTION # 31
Select all available User Email Preferences

A. Send weekly inactive automations report email
B. Send daily prospect activity emails (for my prospects)
C. Send weekly search marketing email (sent on Mondays)
D. Send an email when a prospect is assigned
E. Send weekly search marketing email (sent on Fridays)
F. Send starred prospect activity alerts
G. Send daily visitor assignment emails
H. Send daily prospect assignment emails
I. Send daily prospect activity emails (for all prospects)
J. Send monthly inactive automations report email
K. Send daily visitor activity emails

Answer: B,C,D,F,H,I,J,K

NEW QUESTION # 32
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each dashboard will have an option to filter by business unit.
B. Each business unit can only have one associated B2B Marketing Analytics app.
C. There is an option to create a unique app for each business unit or one joined app for all business units.
D. The app will create unique datasets for each business unit.

Answer: B

NEW QUESTION # 33
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Answer: A

NEW QUESTION # 34
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Automation rule
B. Dynamic list
C. Completion action
D. Segmentation rule

Answer: B

NEW QUESTION # 35
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
D. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 36
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