Free PDF Quiz 2026 Unparalleled Salesforce MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q237-Q242):

NEW QUESTION # 237
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Answer: D

NEW QUESTION # 238
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D. Create an automation rule with rules to segment the prospects and actions send the emails

Answer: C

NEW QUESTION # 239
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action assign to user
B. Export the submission report & Import
C. Run an automation rule to assign based on the Request demom Submission & prospect status field
D. Run completion Action on form Request a demo with action notify Admin

Answer: C

NEW QUESTION # 240
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Static list
B. Static list or Dynamic, both list can be used
C. Test list
D. Dynamic list

Answer: B

NEW QUESTION # 241
Do hard bounces need to be removed from lists

A. True
B. False

Answer: B

NEW QUESTION # 242
......

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