Valid Test Salesforce Marketing-Cloud-Account-Engagement-Consultant Test & Marketing-Cloud-Account-Engagement-Consultant New Learning Materials

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Assess current marketing technology stack - Conduct gap analysis - Understand business objectives and requirements - Define project scope and success metrics
Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Set up user roles and permissions - Set up tracking and analytics configurations - Configure Business Units and security settings - Implement folder structure and naming conventions
Automation and Campaigns	17%	- Monitor and optimize automation performance - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Implement multi-channel journey orchestration - Create completion actions and decision points
Email Marketing	18%	- Design responsive email templates - Implement dynamic content and personalization - Implement preference centers and unsubscribe management - Create and manage subscriber lists - Configure email authentication (DKIM, SPF, DMARC) - Optimize email deliverability
Lead Generation and Nurturing	17%	- Configure progressive profiling - Create grading rules and segmentation - Design and configure landing pages and forms - Build nurture programs and drip campaigns - Implement lead capture and scoring models
Data Management	18%	- Manage data imports and exports - Configure custom fields and objects - Configure CRM sync and field mappings - Design and implement data schemas - Set up duplicate management and data quality rules - Implement data segmentation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q246-Q251):

NEW QUESTION # 246
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
B. Tags are deleted permanently and don't appear in the recycle bin
C. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
D. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
E. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
F. Items in the recycle bin don't count toward usage limits
G. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Answer: B,C,D,E,F

NEW QUESTION # 247
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Case
B. Account
C. Order
D. Opportunity

Answer: B,D

NEW QUESTION # 248
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. ABDC
B. CDBA
C. CBDA
D. CDAB

Answer: B

NEW QUESTION # 249
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
C. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Answer: C

NEW QUESTION # 250
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
B. Build automation rules add criteria as Contact as blank add action as notify assigned user
C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
D. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Answer: C

NEW QUESTION # 251
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