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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 2: Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Topic 3: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 4: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 5: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 6: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Topic 7: Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Topic 8: Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q168-Q173):

NEW QUESTION # 168
What is true about the Salesforce connector [Choose two answers]

A. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Answer: A,B

NEW QUESTION # 169
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Answer: B

NEW QUESTION # 170
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
B. The leads have been reassigned to a user who does not exist in that BU.
C. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

Answer: A,D

NEW QUESTION # 171
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C. Salesforce Connector User has 'Read' permission to the custom object
D. Customized 'Display in Table' values when configuring fields

Answer: B,C

NEW QUESTION # 172
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send starred prospect activity alerts by owner
B. Configure Users > Send Salesforce Engage report emails by team
C. Configure Users > Send daily visitor activity emails by state
D. Configure Users > Send daily prospect activity emails by owner

Answer: C

NEW QUESTION # 173
......

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