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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 5: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 6: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q207-Q212):

NEW QUESTION # 207
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. True
B. False

Answer: A

NEW QUESTION # 208
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
B. The Engagement Dashboard in B2B Marketing Analytics.
C. The sum of total conversions from the form and landing page reports.
D. The total submissions reflected on the form report in Marketing Cloud Account Engagement.

Answer: A,B

NEW QUESTION # 209
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Automation rule
B. Dynamic list
C. Segmentation rule
D. Completion action

Answer: A

NEW QUESTION # 210
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched, no new actions will be applied.
B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: A

NEW QUESTION # 211
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
B. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
D. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Answer: C

NEW QUESTION # 212
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