Echte Marketing-Cloud-Account-Engagement-Specialist Fragen und Antworten der Marketing-Cloud-Account-Engagement-Specialist Zertifizierungsprüfung

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:

Thema	Einzelheiten
Thema 1	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Thema 2	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Thema 3	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Thema 4	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Thema 5	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.

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Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen (Q113-Q118):

113. Frage
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event ' s schedule without requesting information from those who visit?

A. Email template with a form embedded into the HTML
B. Landing page with a form
C. Landing page with a form handler
D. Landing page without a form

Antwort: D

Begründung:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]

114. Frage
How can an action be applied to a prospect who views a specific page of a website?

A. Through automation rules
B. Through completion actions
C. None of the above
D. Through page actions
E. Through scoring

Antwort: D

Begründung:
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page. Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: [Page Actions], [Completion Actions], [Automation Rules], Scoring

115. Frage
What are 3 webinar connectors Marketing Cloud Account Engagement offers?

A. AnyMeeting
B. Adobe Connect
C. ReadyTalk
D. GoTo Webinar
E. WebEx

Antwort: B,C,D

Begründung:
Explanation
Marketing Cloud Account Engagement offers three webinar connectors: Adobe Connect, ReadyTalk, and GoToWebinar. These connectors allow you to integrate Marketing Cloud Account Engagement with these web conferencing platforms and register prospects for webinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. You can also sync webinar data, such as registrations and attendance, between Marketing Cloud Account Engagement and these platforms and use them for segmentation, automation, and reporting. Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting.
Answer A and E are incorrect because Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting, as explained above. References: [Webinar Connectors], [Set Up Webinar Connectors]

116. Frage
Which three activities would make a prospect active?
Choose 3 answers

A. Sending an email to their assigned user
B. Submitting a Marketing Cloud Account Engagement form
C. visiting a Marketing Cloud Account Engagement-tracked page
D. Opening a Marketing Cloud Account Engagement email
E. Clicking on a custom redirect

Antwort: B,C,E

Begründung:
Explanation
The following activities would make a prospect active in Marketing Cloud Account Engagement:
* Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
* Clicking on a custom redirect, which tracks the prospect's engagement with external links or
* downloadable content.
* Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. References: [Marketing Cloud Account Engagement Prospect Activities]

117. Frage
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

A. You can't send one-to-one emails out of Marketing Cloud Account Engagement.
B. Set them up as a one-to-one email user only
C. Set them up as a Sales user in Marketing Cloud Account Engagement
D. Set them up as a Marketing user and then control how many emails can be sent.

Antwort: C

Begründung:
Explanation
Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings. References: [User Roles], [Create and Edit Users]

118. Frage
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