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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage
Topic 2: Ad Studio	12%	- Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms
Topic 3: Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Topic 4: Einstein for Marketing Cloud	23%	- Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - Einstein Copy Insights - AI-powered personalization and prediction
Topic 5: Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Topic 6: Journey Orchestration	25%	- Activities and decision splits - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Reporting and performance analysis - Journey design and best practices
Topic 7: Interaction Studio	8%	- Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer: C,D

NEW QUESTION # 66
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. Thirty days
B. One week
C. One Year
D. Six Months

Answer: A

NEW QUESTION # 67
Which two use cases are best suited for the new MC Transactional Messaging API?

A. Order confirmations
B. Flash Sales
C. Password Resets
D. Subscription reminders

Answer: A,C

NEW QUESTION # 68
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Data retention policies
B. Data-modifications to a contact's profile information
C. Contact actions in response to marketing messages
D. Status change through contact deletion operation
E. Changes to a contact's attributes

Answer: A,C,E

NEW QUESTION # 69
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B. An expression builder references Journey Data and Journey Filtered : activities
C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
D. An expression builder references Journey Data and Contact Data.

Answer: A,D

NEW QUESTION # 70
......

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