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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Security model and permission set design - Product model definition and pricing methodology (ASM) - CI/CD strategy and deployment planning - Data model design and object relationships - Reporting and analytics solution design - Flow design using Media Cloud ASM capabilities - Integration architecture and system interoperability - Solution design using industry best practices |
| Topic 2: Implement | 20% | - Security and sharing configuration implementation - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - CI/CD implementation and deployment support - Non-functional requirements implementation (performance, scalability, etc.) |
| Topic 3: Discovery | 27% | - Business process and system flow analysis in existing environments - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications |
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質問 # 32
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?
正解：A
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
Reference:
ASM Upgrade and Migration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5
質問 # 33
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
正解：D
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (formerly Datorama) provides built-in dashboards designed for Media Cloud ASM, offering cross-channel campaign performance visibility. While Tableau and CRM Analytics offer reporting, MCI is the Salesforce-native integrated solution specifically targeting media plans and ad campaigns in ASM. Google Data Studio is a separate Google product not embedded in Salesforce.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_dashboards.htm&type=5
質問 # 34
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
正解：D
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
質問 # 35
A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.
During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.
Which two reasons could have caused the error?
Choose 2 answers
正解：A、C
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Permission and license errors in migration typically arise because the target org lacks the required platform license definitions or add-on licenses, or because the admin user profile does not have the necessary permission set licenses assigned. The source org licenses don't impact target org migration errors, and missing integration procedures/Data Raptors usually cause functional issues but not license errors.
Reference:
Media Cloud ASM Migration Guide
Salesforce License and Permission Management
https://help.salesforce.com/s/articleView?id=sf.media_cloud_migration_troubleshooting.htm&type=5
質問 # 36
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
正解：B、D
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.
Reference:
Media Cloud Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_media_types.htm&type=5
質問 # 37
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