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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking
Topic 2: Email Marketing and Engagement	- Email creation and delivery 1. Deliverability and sender reputation management 2. Email templates and dynamic content usage
Topic 3: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Business units and org structure 2. Account Engagement (Pardot) objects and data model
Topic 4: Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions
Topic 5: Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
B. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
C. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Answer: B,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 111
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Answer: A

NEW QUESTION # 112
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: C

NEW QUESTION # 113
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Instruct the user in the European BU to take a screenshot and email it to them to review.
B. Use the BU switcher in the North America BU to switch to Europe.
C. Log out of the North American BU and log into the European BU to review the program.
D. Create a custom user role in the European BU with access to the folder the program is in.

Answer: B

NEW QUESTION # 114
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: C

NEW QUESTION # 115
......

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