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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
|
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
|
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
|
| Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
|
| Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
|
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
|
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
|
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
|
>> MCAE-Con-201熱門考古題 <<
MCAE-Con-201考試題庫,MCAE-Con-201題庫最新資訊
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最新的 Salesforce Consultant MCAE-Con-201 免費考試真題 (Q201-Q206):
問題 #201
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Create a completion action on the "Request a Demo" form with the action to assign to user.
- C. Run an automation rule to assign based on the "Request a Demo" submission and State field.
- D. Add a completion action on the form to notify Admin, who manually assigns the prospect.
答案:C
問題 #202
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Run completion Action on form Request a demo with action assign to user
- B. Run completion Action on form Request a demo with action notify Admin
- C. Export the submission report & Import
- D. Run an automation rule to assign based on the Request demom Submission & prospect status field
答案:D
問題 #203
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- C. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- D. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
答案:D
問題 #204
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
- A. You can only create 50 custom fields in Marketing Cloud Account Engagement.
- B. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- C. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
- D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
答案:C
問題 #205
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
答案:B
問題 #206
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