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| Section | Weight | Objectives |
|---|---|---|
| Discovery and Customer Success | 27% | - Validate architecture, systems of record, and risks - Define success criteria and implementation roadmap - Facilitate customer engagement and requirements gathering |
| Data Models and Management | 25% | - Manage data quality, migration, and lifecycle - Plan data integration, synchronization, and governance - Define data models and relationships across systems |
| Functional Capabilities and Business Value | 7% | - Map customer journeys to B2C solutions - Evaluate product features and business outcomes - Recommend suitable Salesforce products for business processes |
| Integration Strategy | 23% | - Evaluate tools, middleware, and custom development needs - Design secure, scalable, and high-performance integrations - Select integration patterns and APIs |
| Architecture Design | 18% | - Illustrate interactions between Salesforce clouds and third-party systems - Design multi-cloud solution architecture - Address security, compliance, and data residency requirements |
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NEW QUESTION # 140
Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.
Which recommendation can a Solution Architect make that will work with their existing technology investments'
Answer: B
Explanation:
Recommending CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce CDP Connector is a recommendation that a Solution Architect can make that will work with their existing technology investments. CDP is a platform that allows companies to unify, segment, activate, and analyze their customer data from multiple sources, including their existing marketing tools. CDP can also integrate with B2C Commerce using the Commerce CDP Connector, which enables bi- directional synchronization of individual profiles and customer groups between CDP and B2C Commerce.
This way, the company can have a single view of their customers across all their marketing systems and their commerce tool, and provide personalized and consistent experiences.
NEW QUESTION # 141
A company uses B2C Commerce to capture customer orders and then uses an ETL tool to send the orders to an ERP system for processing. The company also uses Service Cloud and would like to display the processed orders in that system as well, in case their service reps need to refer to an order. However, the order data itself does not need to be copied.
Which tool can a Solution Architect use to meet this requirement?
Answer: D
Explanation:
This answer is correct because Salesforce Connect can be used to display external data in Salesforce without copying or storing it. Salesforce Connect uses external objects to access data from an external system via an adapter. This way, the order data from the ERP system can be displayed in Service Cloud as read-only records without consuming additional storage space. References: https://help.salesforce.com/s/articleView?id=sf.
datacloud_connect.htm&type=5
NEW QUESTION # 142
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.
The company wants all changes in Salesforce data-including creation, updates, deletion, and undeletion of a record-to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.
Which option is the most appropriate integration mechanism for this scenario?
Answer: A
Explanation:
Change Data Capture is an event-driven integration mechanism that allows near-real-time synchronization of Salesforce data changes with external systems. It does not impact the system performance as it uses asynchronous processing and does not require triggers or code. References: https://developer.salesforce.com
/docs/atlas.en-us.change_data_capture.meta/change_data_capture/cdc_intro.htm
NEW QUESTION # 143
An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service.
What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?
Answer: C
Explanation:
This sequence of events ensures that all customer data is integrated across the systems and that Marketing Cloud uses Service Cloud Contact IDs as the subscriber key. This allows for a consistent and unified view of the customer across the Salesforce products. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_subscriber_key_migration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_co_marketing_cloud_connect.htm&type=5
NEW QUESTION # 144
An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.
Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?
Choose 2 answers
Answer: A,C
Explanation:
This approach allows the company to have a separate business unit for each B2C Commerce storefront, which provides data segregation and customization for each market. Each business unit can have its own Marketing Cloud product catalog, which is a data extension that contains product information for generating product recommendations using Einstein. D. This approach allows the company to implement abandoned cart using Marketing Cloud's Behavioral Trigger feature, which can track customer behavior on the B2C Commerce storefront and trigger an email journey based on predefined rules. The abandonment journey can include product recommendations based on the products left in the cart. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products using a link or button in the email. References: https://help.salesforce.com/s/articleView?id=sf.mc_pb_product_catalog.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_pb_behavioral_triggers.htm&type=5 https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/abandoned-cart
NEW QUESTION # 145
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