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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
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| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
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| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant Salesforce Certified Administrator |
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| Available Languages: | English |
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| Exam Price: | $200 USD |
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| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
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| Passing Score: | 68% |
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| Exam Format: | Multiple Select, Multiple Choice |
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| Real Exam Qty: | 65 |
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| Exam Duration: | 105 minutes |
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| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions |
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| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
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| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
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| Topic | Details |
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| Topic 1 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 2 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 3 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 6 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 7 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q83-Q88):
NEW QUESTION # 83
What is critical in achieving good email deliverabillty?
- A. Setting up email authentication
- B. Having a text only version of email content
- C. Sending email through dedicated IP
- D. Using personalization in email content
Answer: A
NEW QUESTION # 84
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- B. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: C
NEW QUESTION # 85
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
- C. Create a completion action on the "Request a Demo" form with the action to assign to user.
- D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
Answer: D
NEW QUESTION # 86
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Increase gated content on the website to provide more scoring opportunities.
- B. Improve prospect data by adding fields to existing forms and making them required.
- C. Improve lead qualification efficiency by using automation rules for prospect assignment.
- D. Increase their scoring threshold to give the Sales team the most qualified leads.
Answer: A,C
NEW QUESTION # 87
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Create an engagement program to send educational content and notify sales if they engage.
- B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- C. Send the prospects a monthly newsletter with product demos or free trial offers.
- D. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
Answer: D
NEW QUESTION # 88
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