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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. Responsys account structure 3. User roles and permissions
Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Journey optimization 3. Event-based triggers
Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization
Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management
Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Data imports and integrations 3. Profile lists and extensions

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q51-Q56):

NEW QUESTION # 51
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Answer: C

NEW QUESTION # 52
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.

Answer: B

NEW QUESTION # 53
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A. Click the Preview button, which has the eye icon on it.
B. Select Workbook > Test.
C. Click the Render button.
D. Click the Version Test button.

Answer: A

NEW QUESTION # 54
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
B. Create the custom report and schedule it to be sent by email to the executive team every single day.
C. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

Answer: C

NEW QUESTION # 55
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
C. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.

Answer: C

NEW QUESTION # 56
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