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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Topic 2: Audience Management	- Data management and segmentation 1. Profile lists and extensions 2. Data imports and integrations 3. Segmentation rules and filters
Topic 3: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. Reports and dashboards 3. A/B testing analysis
Topic 4: Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. Responsys account structure 3. User roles and permissions
Topic 5: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Topic 6: Message Design and Content	- Email and template design 1. Template creation and management 2. Dynamic content and personalization 3. Content testing and validation
Topic 7: Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Sender reputation management 3. Spam compliance and regulations

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

Answer: B,C,D

NEW QUESTION # 32
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. tracking=first
B. action=last
C. action=single
D. tracking-once
E. action=once

Answer: D

NEW QUESTION # 33
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
B. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

Answer: B

NEW QUESTION # 34
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A. Medium text - up to 100 characters
B. Time stamp
C. Currency
D. Binary string
E. Number
F. Memo text - unlimited number of characters

Answer: B,E,F

NEW QUESTION # 35
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Answer: B

NEW QUESTION # 36
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