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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Configuration	12%	- Reply Mail Management setup and resolution - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation
Automation	20%	- Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection
Integration	20%	- Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting
Data Modeling and Management	21%	- Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition
Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy
Discovery and Architecture	16%	- Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q85-Q90):

NEW QUESTION # 85
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Look for the original list based on the Marketing Cloud Account Engagement campaign
B. Run an automation rule based on the Marketing Cloud Account Engagement campaign
C. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

Answer: C

NEW QUESTION # 86
What is true about the Salesforce connector ?

A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Answer: A,D

NEW QUESTION # 87
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A. Use an import activity to import a file from the SFTP
B. Use the Import Wizard in Automation Studio
C. Use Einstein Segment Recommendations
D. Use a query activity to populate the auto-suppression

Answer: A

Explanation:
Since the marketing team has very little coding experience, the most appropriate solution is to use an Import Activity to automatically pull files from an SFTP location into the Auto-Suppression List. This is a low-code, easy-to-manage approach and highly recommended by Salesforce for handling suppression management in Automation Studio.

NEW QUESTION # 88
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

Answer: A

NEW QUESTION # 89
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Export the form submission report and import, assigning to the correct user upon import.
B. Create a completion action on the "Request a Demo" form with the action to assign to user.
C. Add a completion action on the form to notify Admin, who manually assigns the prospect.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

Answer: D

NEW QUESTION # 90
......

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