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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Journey Orchestration	- Automation Studio 1. Automation workflows 2. Data extension automation processes - Journey Builder 1. Decision splits and engagement steps 2. Journey configuration and entry sources
Topic 2: Email Marketing and Content Creation	- Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management - Personalization and dynamic content 1. AMPscript basics 2. Dynamic content rules
Topic 3: Data Management and Integration	- Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships - Integration concepts 1. API integrations 2. Salesforce CRM integration
Topic 4: Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Marketing Cloud architecture overview 2. Data model concepts (Contacts, Subscribers, Leads)
Topic 5: Tracking, Reporting, and Optimization	- Analytics and reporting 1. Email tracking metrics 2. Campaign performance analysis - Optimization practices 1. Deliverability best practices 2. A/B testing concepts

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q12-Q17):

NEW QUESTION # 12
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of prospects, social post enagements and paid search reports month over month
B. Monitor no of visitors, form conversion and email click-through rate reports month over month
C. Monitor no of prospects, form submission and email open rate reports month over month
D. Monitor no of visitors, social post enagements and natural search reports month over month

Answer: D

NEW QUESTION # 13
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Answer: B

NEW QUESTION # 14
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding.
Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products. Which design should a consultant recommend for segmentation?

A. Establish data relationships and create Data Filters for the marketer to modify.
B. Link the data extensions in an Attribute Group.
C. Create SQL Query Activities for the marketer to modify.
D. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

Answer: A

Explanation:
Since the marketer has little coding experience, creating Data Relationships (via Contact Builder) and enabling segmentation using Data Filters is the best approach. Data Filters are a marketer- friendly, drag-and-drop tool that allow segmentation without the need for SQL or scripting.

NEW QUESTION # 15
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Campaign Insights
B. Einstein Behavior Scoring
C. Marketing Cloud Account Engagement Business Units
D. Einstein Lead Score

Answer: A

NEW QUESTION # 16
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
B. The "Analytics View Only Embedded App" permission set license
C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Answer: B

NEW QUESTION # 17
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