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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Assess current marketing technology stack - Conduct gap analysis - Define project scope and success metrics - Understand business objectives and requirements
Data Management	18%	- Configure custom fields and objects - Manage data imports and exports - Implement data segmentation strategies - Design and implement data schemas - Configure CRM sync and field mappings - Set up duplicate management and data quality rules
Lead Generation and Nurturing	17%	- Build nurture programs and drip campaigns - Design and configure landing pages and forms - Configure progressive profiling - Implement lead capture and scoring models - Create grading rules and segmentation
Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Create completion actions and decision points - Monitor and optimize automation performance
Email Marketing	18%	- Design responsive email templates - Optimize email deliverability - Implement preference centers and unsubscribe management - Create and manage subscriber lists - Implement dynamic content and personalization - Configure email authentication (DKIM, SPF, DMARC)
Account Engagement Setup	15%	- Configure Business Units and security settings - Set up user roles and permissions - Implement folder structure and naming conventions - Configure IP warming and deliverability settings - Set up tracking and analytics configurations

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q132-Q137):

NEW QUESTION # 132
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Answer: B

NEW QUESTION # 133
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Static list
B. Test list
C. Dynamic list
D. Static list or Dynamic, both list can be used

Answer: D

NEW QUESTION # 134
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Answer: B,C

NEW QUESTION # 135
What behavior is expected when the " Overwrite Prospect Opted Out field " Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. The record that was last updated sets the field value for a synced prospect.
C. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the " Do Not Email " field upon sync.
D. Only 200 records per day can be updated to overwrite the " Opted Out " field value.

Answer: B

Explanation:
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for- Marketing Cloud Account Engagement-and-salesforce/

NEW QUESTION # 136
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Administrator
B. Sales User
C. Sales Manager
D. Marketing

Answer: B

NEW QUESTION # 137
......

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