Marketing-Cloud-Account-Engagement-Specialist学習資料、Marketing-Cloud-Account-Engagement-Specialist専門知識内容

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Field creation, mapping and management - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery
Topic 2: Forms, Form Handlers and Landing Pages	20%	- Landing page design and deployment - Form handler setup and integration - Form creation, configuration and use cases - Performance metrics and optimization
Topic 3: Engagement Studio	17%	- Program performance and optimization - Building and updating engagement programs - Program structure and components - Program logic, triggers and actions
Topic 4: Visitors and Prospects	8%	- Visitor-to-prospect conversion process - Prospect activity and engagement analysis - Prospect data management and audits
Topic 5: Email Marketing	20%	- Email deliverability and compliance - Email reporting and performance analysis - Email types, templates and capabilities - Email creation and sending process
Topic 6: Lead Management	24%	- Lead lifecycle management - Automation rules and segmentation rules - Completion actions and page actions - Static and dynamic lists creation and segmentation

>> Marketing-Cloud-Account-Engagement-Specialist学習資料 <<

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q28-Q33):

質問 # 28
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

A. Prospect lifecycle report
B. Form report
C. List email report
D. Conversions report

正解：A

解説：
The Prospect Lifecycle report shows how prospects move through the sales funnel, from visitors to customers. It also displays the average score and grade of prospects at each stage, as well as the number of days they spend in each stage. This report can help you understand how your marketing efforts are influencing the prospects' journey and identify areas for improvement. Reference: Marketing Cloud Account Engagement Reports Overview, Prospect Lifecycle Report

質問 # 29
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

A. Email template with a form embedded into the HTML
B. Landing page without a form
C. Landing page with a form handler
D. Landing page with a form

正解：B

解説：
Explanation
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]

質問 # 30
False
19. Which of these are default user roles?

A. Marketing
B. Sales Manager's Assistant
C. Sales User
D. Sales Manager
E. Admin Vacation
F. Administrator

正解：A、C、D、F

解説：
Explanation
These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.

質問 # 31
When do prospects sync to your CRM?

A. When a prospect has been assigned to a user or queue.
B. When the prospect fills out a form on a landing page
C. When the prospect has a lead score greater than 50
D. When a prospect is created manually in the Marketing Cloud Account Engagement database.
E. When the prospect visits a landing page

正解：A

解説：
Prospects sync to your CRM when they have been assigned to a user or queue. A CRM is a customer relationship management platform that allows you to manage your sales and customer service operations. You can integrate Marketing Cloud Account Engagement with your CRM using the Salesforce connector, which allows you to sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. However, not all prospects in Marketing Cloud Account Engagement are synced to Salesforce.
Only prospects that have been assigned to a user or queue in Marketing Cloud Account Engagement are synced to Salesforce as leads or contacts. You can assign prospects manually, through automation rules, or through lead assignment rules.
Answer A, C, D, and E are incorrect because prospects do not sync to your CRM when they fill out a form on a landing page, when they have a lead score greater than 50, when they visit a landing page, or when they are created manually in the Marketing Cloud Account Engagement database, unless they are also assigned to a user or queue, as explained above. References: [Salesforce Connector], [Sync Prospects with Salesforce]

質問 # 32
What could cause standard sync actions from occurring?

A. All of the above
B. A large sync queue
C. Salesforce API limit has been reached
D. Connector is not verified or has become unverified

正解：A

解説：
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process. A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync process34 Reference: 3: Salesforce Marketing Cloud Account Engagement Consultant Certification Flashcards4: Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Flashcards

質問 # 33
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私たちが直面するプレッシャーはあらゆる面からもたらされます。社会情勢が変化するにつれて、これらの圧力は増加する一方です。私たちは外部環境を変えることはできませんが、自分の能力を向上させることができます。だから私たちのMarketing-Cloud-Account-Engagement-Specialist練習問題をお勧めます。私たちのMarketing-Cloud-Account-Engagement-Specialist試験問題を勉強すれば、あなたが憧れているMarketing-Cloud-Account-Engagement-Specialist認定試験資格証明書を得るだけでなく、より良いものになることもできます。

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