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| Section | Weight | Objectives |
|---|---|---|
| Automation and Data Management | 14% | - Build and manage automation workflows - Implement SQL activities for data processing - Manage contact data and data hygiene - Configure imports and exports - Utilize automation studio effectively |
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations - Set up users, roles, and permissions - Configure account settings and business units |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Apply template and content block strategies - Ensure deliverability and inbox placement - Create and optimize email content - Implement A/B testing andsend time optimization |
| Customer Journey Design | 18% | - Implement triggered and real-time journeys - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content |
| Discovery and Design | 18% | - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows - Analyze customer data and segmentation needs - Define success metrics and KPIs |
>> Marketing-Cloud-Consultant Exam Questions Vce <<
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NEW QUESTION # 82
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
Answer: A
Explanation:
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5https://help.salesforce.com/s/articl
NEW QUESTION # 83
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
Answer: A,D
Explanation:
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
NEW QUESTION # 84
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
Answer: A,D
Explanation:
Explanation
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5
NEW QUESTION # 85
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
Answer: C
Explanation:
Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers' optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber's past engagement behavior. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5https://help.salesforce.com/s
NEW QUESTION # 86
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
Answer: D
Explanation:
When disconnecting and reconnecting instances in a Multi-Org setup, it's mandatory to first remove all user mappings, attribute mappings, and tracking subscriptions associated with the sandbox. This is necessary to cleanly connect the new (production) instance without conflicts.
Exact Extract from Salesforce Documentation:
* Source: Salesforce Help - Disconnect and Reconnect Marketing Cloud Connect Accounts# "Before connecting a new Salesforce org to Marketing Cloud, remove existing user mappings, attribute mappings, and tracking subscriptions associated with the current org."
* Source: Marketing Cloud Multi-Org Setup Guide# "In a Multi-Org configuration, disconnecting an org requires removing all dependent mappings and synchronized objects before connecting a new Salesforce org."
NEW QUESTION # 87
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