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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Topic 2: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails
Topic 3: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 4: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers
Topic 6: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q170-Q175):

NEW QUESTION # 170
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution
B. First Touch Model
C. Account-to-Opportunity Matching

Answer: B

NEW QUESTION # 171
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking does not use cookies, while third-party tracking does.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

Answer: D

NEW QUESTION # 172
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Administrator
B. Marketing
C. Sales
D. Sales Manager

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5

NEW QUESTION # 173
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Email Preference Center and Dynamic Public List
B. Static Public List and Automation Rule
C. Salesforce Engage and CRM Visible List
D. Email Preference Center and Static Public List

Answer: D

NEW QUESTION # 174
Select Assets that allow to Adjust prospects score

A. Tables
B. Engagement Programs
C. PI Completion Actions
D. Segmentation Rules
E. Automation Rules

Answer: B,C,E

NEW QUESTION # 175
......

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