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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Audience Segmentation and Data Management	- Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation - Data feeds and integrations 1. Event Data Feeds configuration 2. Supplemental data sources and imports
Campaign Design and Program Canvas	- Program Canvas workflows 1. Wait steps and decision splits 2. Entry criteria and re-entry rules - Cross-channel campaign execution 1. Email, SMS, push notification orchestration
Account Configuration and Administration	- System setup and account provisioning 1. Locale, timezone, and system defaults 2. Sub-account structure and multi-brand setup - User roles, access control, and security configuration 1. SSO, IP restrictions, password policies 2. Role-based access control and organizational units
Deliverability and Compliance	- Authentication and domain setup 1. Domain delegation and DNS setup 2. SPF, DKIM, DMARC configuration - Compliance and reputation management 1. Bounce handling and opt-out processing
Analytics and Reporting	- Campaign performance analysis 1. Deliverability and engagement metrics - Dashboards and monitoring 1. Live reports and operational monitoring tools

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q21-Q26):

NEW QUESTION # 21
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A. Create an Import Supplemental Table job in Responsys for this file.
B. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
D. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

Answer: C

NEW QUESTION # 22
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A. {FIRST_NAME}
B. $ {FIRST_NAME}
C. $FIRST_NAME
D. {FIRST_NAME} $

Answer: B

NEW QUESTION # 23
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. In the SMS campaign message designer, enable conversion tracking.
B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C. You must purchase Premium tracking in order to support link tracking in Responsys.
D. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E. In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,D,E

NEW QUESTION # 24
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

Answer: C

NEW QUESTION # 25
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
D. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Answer: A

NEW QUESTION # 26
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