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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: On-Going Loyalty Management | 10% | - Resolve operational and service issues - Manage deployment across sandbox and production - Leverage mobile and advanced features - Monitor program performance and optimize campaigns |
| Topic 2: Loyalty Program and Process Configuration | 52% | - Configure core loyalty program features - Set up tier models, levels and rules - Establish access controls and permissions - Manage member profiles, enrollment and status - Build analytics and reporting dashboards - Define experiential rewards and promotions - Configure partner management and incentives |
| Topic 3: Integration | 22% | - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Connect with Salesforce CDP and external systems - Use API templates and data exchange standards |
| Topic 4: Strategies and Design | 16% | - Align loyalty solutions with business needs and requirements - Plan promotion lifecycle and marketing strategies - Design loyalty architecture and solution overview - Define points, redemption processes and benefit structures - Apply implementation best practices |
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NEW QUESTION # 25
A Consultant needs to set up a new tier-point reset process for a new Loyalty Program,where the data- processing engine (DE) configuration is required.
How should the Consultant set up the data-processing engine with the least configuration effort?
Answer: C
Explanation:
To set up a new tier-point reset process for a Loyalty Program with the least configuration effort, the consultant should:
* Option A " Create a copy of the reset qualifying points DPE template. " This approach leverages existing DPE templates designed for similar purposes, minimizing the need for extensivecustom configuration.
Reference: Salesforce Loyalty Management documentation on Data Processing Engine configurations often recommends utilizing and modifying existing templates to streamline setup processes for common tasks like point resets.
NEW QUESTION # 26
For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
Answer: A,D
Explanation:
For integrating Loyalty Management and Service Cloud, a Technical Consultant should use the following methods to associate a Loyalty Program Member with a Case:
Add the Loyalty Program Members' related list on the Case page layout (A): This allows agents to view and access loyalty program member information directly from a Case record.
Add the 'Cases' related list on the Loyalty Program Member page layout (D): This enables the viewing and management of cases related to a specific loyalty program member from their loyalty member record.
These configurations enhance the integration between Loyalty Management and Service Cloud, providing a seamless experience for service agents handling loyalty program members' inquiries and cases.
NEW QUESTION # 27
A Customer Support Manager noticed that the customers support team's performance decreased since the company rolled out the Loyalty Program. The customer Support Agents complain that finding information about the Loyalty Program Member takes a lot of the time.
What is the standard solution to display the information regarding the Loyalty?
Program Member on the case detail page?
Answer: A
NEW QUESTION # 28
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
Answer: A,B
Explanation:
To award customers 500 points upon joining the Loyalty Program, two key configuration tasks are required. Firstly, a Transaction Journal with an Activity type of 'Enrollment' should be created to record the act of a customer signing up for the Loyalty Program. This transaction journal serves as a record of enrollment activities and is essential for tracking new members.
Secondly, a Process Rule needs to be created that awards 500 points when the Activity Type equals 'Enrollment'. This process rule automates the awarding of points to new members, ensuring that each new enrollment triggers the addition of 500 points to the member's account. This setup ensures a standardized and automated approach to rewarding new members, enhancing the member experience from the outset.
NEW QUESTION # 29
Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner.
Which fields are required to set up a partner?
Answer: C
Explanation:
When adding a program partner in Salesforce Loyalty Management, the required fields include:
* Name, Program, Program Partnership Category, Type, Billing Type (B): This combination of fields ensures that a program partner is properly defined and categorized within the Loyalty Management system.
* Name: Identifies the partner within the loyalty program.
* Program: Links the partner to a specific loyalty program.
* Program Partnership Category: Categorizes the partner according to the nature of the partnership (e.g., accrual, redemption).
* Type: Defines the nature of the partnership, such as whether the partner is involved in point accrual, redemption, or both.
* Billing Type: Specifies how the partner is billed, which could be related to transaction fees, membership fees, or other financial arrangements.
Options A, C, and D include fields like "Partnership Start Data," "Industry," and "Status," which, while important, are not the core required fields for initially setting up a program partner in Salesforce Loyalty Management.
Salesforce Loyalty Management documentation provides comprehensive details on setting up program partners, including the required fields and best practices for managing partnerships to enhance member engagement and program value.
NEW QUESTION # 30
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